Just a short note today on a topic that has arisen lately. If you are a business owner who struggles to communicate your product or service offering so that your potential client understands how your product/service can benefit them – I offer the following advice – simplify!
It’s not a new or novel idea but it is amazing how complicated some companies can make their communications with their target market. In a world where we are bombarded with marketing messages daily it is vital that you can condense your message so that your customer can understand your offering simply and memorably.
If you are struggling to do this for your business consider you are explaining your proposition to an 8 year old. Do not use industry jargon. Do not describe features, but explain benefits (i.e. that means to you!). Do this succinctly. Time is limited, attention spans are ever shortening. Make your words resonate with your target audience.
In order to simplify:
- You need to really understand your customers and what they want.
- You really need to understand your marketplace.
- You really need to understand your competitors offerings.
If you struggle with doing the above for your business perhaps it’s time for another perspective, a fresh pair of eyes on your brand, your products/services and a plan to move your business forward. At Optimise Marketing we have worked with a wide variety of businesses and industries since 2013 (and long before that too). Get in touch by email on sharon@optimisemarketing.ie or by phone on 087 2043486.
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