I attended a great Google Garage talk at the Wexford Chamber of Commerce Expo yesterday. One of the super takeaways from the talk I really wanted to share was this video explaining some of the pitfalls your online customer might experience when shopping online on your website. Take two minutes to have a look, it really highlights how difficult it can sometimes be for customers to purchase online.
Here are some slides with the main takeaways from the short presentation – the final slide has a link to the whole presentation.
If you are considering upgrading your website to an ecommerce platform do ensure you consider the user experience throughout your site. To help you grow your online business there is an excellent Online Trading Voucher scheme available through the nationwide network of Local Enterprise Offices which you may be eligible for. In addition to web development the Voucher can also include Digital Marketing Consultancy an essential element to ensure your site is built and planned with the customer to the forefront of decision making.
Do get in touch or comment below if you’d like any further details.