Category Archives: Uncategorized


Just a short note today on a topic that has arisen lately. If you are a business owner who struggles to communicate your product or service offering so that your potential client understands how your product/service can benefit them – … Continue reading

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The value of Email Marketing

I constantly talk to clients about the value of email marketing, reaching customers directly, being able to easily analyse data like open rates, click rates and online sales. I’ve been meaning to write a blog on this topic for quite … Continue reading

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Buying Online – what’s the user experience like for your customers?

I attended a great Google Garage talk at the Wexford Chamber of Commerce Expo yesterday. One of the super takeaways from the talk I really wanted to share was this video explaining some of the pitfalls your online customer might … Continue reading

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Communications in Business

Are you communicating effectively? Some time ago I attended the Smart Business Show in the RDS in Dublin. Amongst the many stands and talks/seminars I was impressed by, one presenter really stood out for me. Mostly because she is so … Continue reading

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Hello and Welcome to the blog.

Hello and welcome to the Optimise Marketing blog. Through regular blog posts I hope to provide some practical help and insights to assist small and medium enterprises with their digital marketing efforts. Feel free to comment below.

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