Author Archives: Optimise Marketing

Random Acts of Marketing

So, I’m going to make a wild assumption here and assume all businesses would like to be consistent with their marketing messaging to ensure they are to the forefront of their customers mind when they are making a purchasing decision … Continue reading

Posted in Business Growth, Digital Marketing | Leave a comment

simplify

Just a short note today on a topic that has arisen lately. If you are a business owner who struggles to communicate your product or service offering so that your potential client understands how your product/service can benefit them – … Continue reading

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5th Birthday

Top 5 tips for business growth from my five years in business with Optimise Marketing. Continue reading

Posted in Blogging, Business Growth, Content Marketing, Digital Marketing, SME | 3 Comments

How to mess up your technical SEO!

Looking at another one of the talks from the recent Learn Inbound full day event, I thought I would share the details of Barry Adams presentation on the day. Barry is SEO consultant with Polemic Digital. He talked about websites … Continue reading

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Tips to increase online sales

“As many as 60% of sales are lost to no decision” What a startling statistic. Brought to you by Joanna Wiebe of Copy Hackers at Learn Inbounds recent full day conference. So how to overcome buyer inertia? Joanna suggests we … Continue reading

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The value of Email Marketing

I constantly talk to clients about the value of email marketing, reaching customers directly, being able to easily analyse data like open rates, click rates and online sales. I’ve been meaning to write a blog on this topic for quite … Continue reading

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