Author Archives: Optimise Marketing

How to mess up your technical SEO!

Looking at another one of the talks from the recent Learn Inbound full day event, I thought I would share the details of Barry Adams presentation on the day. Barry is SEO consultant with Polemic Digital. He talked about websites … Continue reading

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Tips to increase online sales

“As many as 60% of sales are lost to no decision” What a startling statistic. Brought to you by Joanna Wiebe of Copy Hackers at Learn Inbounds recent full day conference. So how to overcome buyer inertia? Joanna suggests we … Continue reading

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The value of Email Marketing

I constantly talk to clients about the value of email marketing, reaching customers directly, being able to easily analyse data like open rates, click rates and online sales. I’ve been meaning to write a blog on this topic for quite … Continue reading

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Buying Online – what’s the user experience like for your customers?

I attended a great Google Garage talk at the Wexford Chamber of Commerce Expo yesterday. One of the super takeaways from the talk I really wanted to share was this video explaining some of the pitfalls your online customer might … Continue reading

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2016 European Consumer Trends

2016 Consumer Trends from Mintel Research. Key Insights to future needs and wants of consumers and how our enviroment is evolving. Continue reading

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Learn Inbound January ’16 – a marketing review

Part of being an effective Digital Marketing Consultant is ensuring you are up to speed on all the latest thinking and tactics in your field so you can apply that learning to produce results for your clients and keep them … Continue reading

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