Category Archives: Digital Marketing

Random Acts of Marketing

So, I’m going to make a wild assumption here and assume all businesses would like to be consistent with their marketing messaging to ensure they are to the forefront of their customers mind when they are making a purchasing decision … Continue reading

Posted in Business Growth, Digital Marketing | Leave a comment

5th Birthday

Top 5 tips for business growth from my five years in business with Optimise Marketing. Continue reading

Posted in Blogging, Business Growth, Content Marketing, Digital Marketing, SME | 3 Comments

How to mess up your technical SEO!

Looking at another one of the talks from the recent Learn Inbound full day event, I thought I would share the details of Barry Adams presentation on the day. Barry is SEO consultant with Polemic Digital. He talked about websites … Continue reading

Posted in Digital Marketing, SEO | Tagged , , , , , , , , , , , | Leave a comment

Tips to increase online sales

“As many as 60% of sales are lost to no decision” What a startling statistic. Brought to you by Joanna Wiebe of Copy Hackers at Learn Inbounds recent full day conference. So how to overcome buyer inertia? Joanna suggests we … Continue reading

Posted in Content Marketing, Digital Marketing, Ecommerce, Inbound Marketing | Tagged , , , , , , , | Leave a comment

2016 European Consumer Trends

2016 Consumer Trends from Mintel Research. Key Insights to future needs and wants of consumers and how our enviroment is evolving. Continue reading

Posted in Consumer trends, Digital Marketing, Market Research | Tagged , , , , , , , , | Leave a comment

Learn Inbound January ’16 – a marketing review

Part of being an effective Digital Marketing Consultant is ensuring you are up to speed on all the latest thinking and tactics in your field so you can apply that learning to produce results for your clients and keep them … Continue reading

Posted in Blogging, Content Marketing, Digital Marketing, Ecommerce, Inbound Marketing, Market Research, SME, Social Media | Tagged , , , , , , , | Leave a comment

Communications in Business

Are you communicating effectively? Some time ago I attended the Smart Business Show in the RDS in Dublin. Amongst the many stands and talks/seminars I was impressed by, one presenter really stood out for me. Mostly because she is so … Continue reading

Posted in Digital Marketing, Uncategorized | Tagged , | Leave a comment