Digital Marketing Strategy – Vouchers available apply now!

Online Trading Vouchers

Online Trading Vouchers

In my last blog post I discussed some recent research on Ireland’s Digital Future and how SMEs had some way to go to improve their digital presence. I’m delighted to say that the government are going to give qualifying SMEs financial help to do just that. Through the network of 31 Local Enterprise Offices around the country the government have extended a pilot programme for Online Trading Vouchers for SMEs and applications are now open throughout the country.

1000 vouchers will be issued up to the end of 2014 with more coming onstream in 2015.  It is matched funding (maximum grant of €2500) and competition for these vouchers will be intense so act now if you are interested in improving your business digital marketing strategy, online advertising, ecommerce website development or upgrade. More information and an application form can be found on the Local Enterprise Website. These vouchers can be used for some of the services provided by Optimise Marketing so if you wish to find out more you can contact me by email on sharon at or give me a call on (087) 2043486.

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Ireland’s Digital Future and what it means for SMEs.

Digital Marketing

Growth of Ireland’s Digital Economy

The Second UPC Report on Ireland’s Digital Future was published yesterday by Amarach Research. It makes for interesting reading for many businesses in Ireland and it’s findings in relation to SMEs in Ireland is particularly absorbing. Did you know that a quarter of Irish companies STILL do not have websites and this equates to 47,000 businesses in the SME sector. It’s particularly interesting to note considering how much research customers do online – even if their final decision is to purchase locally a massive 72% do their research online.

It’s time for SMEs to take their digital presence seriously, if the bullish projections in this research materialise current consumer online spend is set to grow from €5.9billion to €12.7 billion in the next six years. Who doesn’t want to be part of such a strong growth curve? If you have plans to grow your business online I’d strongly encourage you to read through the many findings of this excellent research.

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Scared of social media?

One of the biggest stumbling blocks for SMEs getting involved in social media for business is resources. Resources can include time, money or knowledge, and it can be a constant juggling act for small businesses to stay on top of all the areas needed to operate successfully.

Below please see a great infographic which explains reasonably succinctly about the process and why small businesses should embrace social media. The biggest reason of all of course is that it’s where your customers are and by focussing on just one or two platforms and doing it well it’s achievable for most small organisations.

Getting Past Your Social (Media) Anxiety

by taniacreative.
Explore more infographics like this one on the web’s largest information design community – Visually.
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Hello and Welcome to the blog.


Hello and welcome to the Optimise Marketing blog. Through regular blog posts I hope to provide some practical help and insights to assist small and medium enterprises with their digital marketing efforts. Feel free to comment below.

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