Author Archives: Optimise Marketing

Buying Online – what’s the user experience like for your customers?

I attended a great Google Garage talk at the Wexford Chamber of Commerce Expo yesterday. One of the super takeaways from the talk I really wanted to share was this video explaining some of the pitfalls your online customer might … Continue reading

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2016 European Consumer Trends

2016 Consumer Trends from Mintel Research. Key Insights to future needs and wants of consumers and how our enviroment is evolving. Continue reading

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Learn Inbound January ’16 – a marketing review

Part of being an effective Digital Marketing Consultant is ensuring you are up to speed on all the latest thinking and tactics in your field so you can apply that learning to produce results for your clients and keep them … Continue reading

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Communications in Business

Are you communicating effectively? Some time ago I attended the Smart Business Show in the RDS in Dublin. Amongst the many stands and talks/seminars I was impressed by, one presenter really stood out for me. Mostly because she is so … Continue reading

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Why your website needs a blog!

I was doing some research recently when I came across a very interesting article on inc.com that resonated strongly with me and I thought was worth sharing. It’s content focuses not just on the benefits of business blogging but specifically … Continue reading

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New Business Information Service – Wexford Library

  Yesterday evening Wexford Library held an event to launch their new Business Information Service. I was particularly interested to attend to discover what databases and resources and would be available through the library. I understand that business can access among … Continue reading

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Women in Digital – Women@Google

Last week I had the pleasure to attend an event organised by Women@Google in Google HQ in Dublin – in The Foundry. Entitled Women in Digital there was an impressive lineup of speakers there set to inspire the invited Digital Leaders, as … Continue reading

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